Working Actors Lab
Branding and Marketing
for Actors
Saturday, March 14th
11 am - 6 pm ET
via Zoom
Knowing one's brand and how to effectively market it are critical components to an actor's long-term success.
In this class we will cover:
Branding
-What is an actor's brand?
-What is "type" vs "brand"?
-How is branding used to book jobs and climb the levels of the industry?
-The best approach to determine your brand.
Marketing
-How to get headshots that reflect your unique brand.
-tips on creating impactful postcards.
-How to implement a powerful marketing campaign.
-How to create a demo reel that is brand appropriate.
-What are the best skill reels to have in your arsenal.
-How to create a compelling press kit regardless of your level.
-How to create IMDb and Actors Access profiles that reflect your brand
and make you look like a pro.
-Tips for social media marketing.
The class will be recorded and shared with students so they can review the materials at their convenience.
In the next few months I will be releasing a comprehensive course on how to become a successful working actor. For those actors who take the branding and marketing class, I will offer a $50 discount on the future class.